Toy Convertible Food Packagings

Did you know? A packaging material which is completely convertible to children’s toy is a good marketing strategy. Imagine how many times your child asked for a juice just because he wanted the toy that came with it!

These Sunkist package is a very nice example. The large carton is convertible to dices and gameboard. Instructions on how¬† to make the playset and how to play the game are provided. Then, each 235 ml juice in tetra pack has a bird drawing which could be cut and folded to a self standing toy. It’s a package of toys in short with a free drink.

sunkist juice angry birds 1 sunkist juice angry birds 2When I was a kid, my favorites were world puzzles and mazes in back of juices and candy packages with a car-like appearance.


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