Did you know? A packaging material which is completely convertible to children’s toy is a good marketing strategy. Imagine how many times your child asked for a juice just because he wanted the toy that came with it!
These Sunkist package is a very nice example. The large carton is convertible to dices and gameboard. Instructions on how to make the playset and how to play the game are provided. Then, each 235 ml juice in tetra pack has a bird drawing which could be cut and folded to a self standing toy. It’s a package of toys in short with a free drink.